Sustainability reporting as a source of value: The case of Ferrari Trento

Published on 2022-06-24


Collectibus supported Ferrari Trento - the Italian sparkling wine producer - to develop its first Sustainability Report. What are the corporate benefits of sustainability reporting? Why did such a consolidated market leader decide to disclose information about its commitment?


About Collectibus

Collectibus is a benefit corporation helping companies develop sustainable businesses. A new way of doing business is possible: that’s why they support companies and entrepreneurs to tangibly innovate their business models and value chains. 

Having a long-standing experience in incubating and developing businesses with high positive social and environmental impact, through strategic, organizational, and communication consulting projects, Collectibus helps businesses get investment opportunities, supports startup companies, and promotes the culture of sustainability

Through their operations, they help profit and nonprofit companies differentiate themselves on the market, reduce risks, enhance the value produced and shared with stakeholders, and reorient the corporate culture.

The sustainability report: The case of Ferrari Trento

More and more companies are relying on the sustainability report, that is, the business statement disclosing information about non-financial performances, such as energy consumption, CO2 emissions, business practices with respect to health and safety, and company objectives. 

On the one hand, such increased popularity and interest in the sustainability report are due to the requirement to draw up the Non-Financial Statement - which became law in 2017 for listed companies and will be extended to companies with up to 250 employees in 2024. On the other hand, it is the result of businesses’ awareness of the positive perception on the part of clients, partners, and stakeholders that the report might generate, resulting in an overall improvement in corporate reputation and communicated values. 

Although sustainability reporting is a widespread practice among companies, the last available data demonstrate that in Italy the actual scenario is still too far from the other European countries. In particular, according to the rank published by the Area Studi Mediobanca - i.e., the economic-financial research department of the Italian landing institution Mediobanca - only 30% of the 1915 leading Italian companies developed their sustainability report; and in 2021 slightly more than 200 companies published their Non-Financial Statement.

As the European regulation enters into law, the number of Italian companies developing their own sustainability report is expected to overcome 4000.


“The sustainability report” - explains Danilo Devigili, founding partner at Collectibus - “allows companies to measure their performance, obtaining precious data which are useful to improve market positioning and reputation, as well as assessing the impact on the environment and communities, and orient business choices”. 

Ferrari Trento - the Italian sparkling wine producer - is one of the Italian companies that successfully opted for a sustainable business. The company - part of the Lunelli Group - has recently developed its first sustainability report and subsequently achieved the carbon neutrality goal.

“On the eve of our 120 years of history” - explains Camilla Lunelli, PR and Communication Manager at Lunelli Group - “thanks to Collectibus, we felt the necessity to measure, codify, and convey to stakeholders our commitment. Since we’re a small company, we’re not obliged to develop a non-financial statement; however, we chose to do it to understand the state of our sustainability and what we can do to improve it. We have a deep bond with our land, the culture of wine, and the territory, and we want to commit to valorizing and promoting it”.

“Ferrari Trento represents a best practice” - continues Danilo Devigili - “because, although its consolidated reputation, it chose to develop its first sustainability report to strengthen its relationship with stakeholders and affirm even more its values”.

The sustainability report is also the core topic of “Let’s do sustainable business talk”, the video and podcast format realized by Collectibus to promote the culture of sustainability. It is available on their official channels and on the main podcasting platforms. 

Photo by Tim Mossholder on Unsplash

About the author


Collectibus is a benefit corporation helping companies develop sustainable businesses.